About joanna

A prominent government and tech industry leader and an impassioned voice for the protection of children online, Baroness Shields has earned an international reputation for achieving breakthrough results to some of the most challenging issues of our time.

As the UK's first Minister for Internet Safety and Security, Shields combined charismatic energy with a unique style of management to break down barriers to collaboration and deliver powerful outcomes in the fight against internet crimes and harms; combating online extremism and curbing child exploitation.   

A visionary with frontline experience in technology development and innovation, her deep expertise in strategy and operations has helped her build and grow some of the best-known companies in the world, including Facebook, AOL, Google, RealNetworks, and Electronics for Imaging.  She has also led several start-ups to successful acquisitions, including Bebo (acquired by Time Warner/AOL), Decru (acquired by NetApp) and Veon (acquired by Philips).

A persuasive voice on building national competitive advantage, Shields served as Chair of Tech City UK, a new model for economic growth and a blueprint that catapulted London and the UK to Europe's digital capital and supported hundreds of entrepreneurs in creating new businesses.

Shields is the founder of WePROTECT—an international movement bringing governments, law enforcement, non-profits, and leading technology companies to end the sexual exploitation of children online, and currently the Prime Minister's Special Representative on Internet Safety.

For her work, she has received international acclaim, ranked No. 1 on the 2011 "Wired UK 100," and was chosen by Computer Weekly as the Most Influential Woman in UK IT in 2013. She received the British Interactive Media Association's “Lifetime Achievement Award” and in 2014 became a Life Peer in the House of Lords.